Course Description

In our modern world, CFP professionals face many competing priorities. Clients often want additional products and services, aside from traditional financial planning, which makes it common for financial advisors to get involved in other areas. This raises several questions. What makes the CFP credential unique and how do we market our expertise? Are there any parameters around how we can charge for our services? What if we get other professionals involved? What responsibilities do we have for their work? In this course, we will discuss these ethical issues and many others that face today’s financial planning professionals. We will discuss the identity of the CFP and how to stay true to the code of ethics in the midst of a changing society.

Learning Objectives

  • State the obligations of a CFP professional who offers more products or services beyond personal financial planning.

  • Recognize unique attributes of the CFP Code of Ethics & Standards of Conduct.

  • Recognize how to apply tenants of the CFP Code of Ethics & Standards of Conduct to common client situations.

  • Identify how these unique qualities may be communicated to clients.

Additional Required Materials

  • Level: Update

  • Field of Study: Behavioral Ethics (NASBA); Ethics (CFP)

  • Who Should Attend: Financial Advisors who face ethical dilemmas.

  • Required Knowledge: A basic understanding of individual income tax concepts.

  • Advanced Prep: None

Instructor

CPA, CPCU, MST, MBA David Peters

David Peters is the Founder and Owner of Peters Tax Preparation & Consulting in Richmond, VA. He has over fourteen years of experience in financial services, including 3 years in the hedge fund industry and six years in the insurance industry. David was the first-ever Chief Financial Officer at Compare.com - a position he held for over three years. He is a national CPE Instructor/Discussion Leader for the AICPA, Surgent, and Kaplan. He regularly teaches courses in accounting, finance, insurance, and ethics throughout the United States. He holds four Masters degrees and contributes regularly to various CPA publications, including NCACPA’s Interim Report, SCACPA’s CPA Report, and VSCPA’s Disclosures. He was also a co-author of the 2018 Virginia CPA Ethics course – a required course for all CPA’s licensed in the Commonwealth of Virginia.