Course Description

If you have been a practitioner for any length of time, you know that there is often a difference between what clients should do and what they actually do. Have you ever wondered why that is? In this course, we will explore how we make decisions with less-than-perfect information. Through real-life examples and case studies, we will examine common behavioral biases and how to deal with them.

Learning Objectives

  • Recall the difference between the rational economic person concept and behavioral economics

  • Recognize how common information processing and emotional biases affect client financial decisions

  • Identify how standard of living risk affects a practitioner’s methods in dealing with behavioral biases

Additional Required Materials

  • Level: Overview

  • Field of Study: Finance (NASBA); Portfolio development and analysis (CFP)

  • Who Should Attend: CPAs and financial advisors who want to know more about basic behavioral finance biases exhibited by investors

  • Required Knowledge: Basic understanding of client financial needs

  • Advanced Prep: None

Instructor